By John McCarthy

Video streaming company Netflix is looking to diversify its income beyond its subscription-based model with a move into merchandising recognising that many loved franchise call the service home.

To reinforce its ambition, the company is on the hunt for an exec to oversee the sale of Netflix branded merchandise, revealed by a job listing for ‘Senior Manager, Licensing, Merchandising and Promotion’ in Beverly Hills, California.

The company is hoping for an individual capable of “amplifying fervor around key titles by developing new channels for consumers and communities to interact with Netflix”.

It highlights the sale of merchandise as Read full story ›

Source: The Drum