Netflix leases Narcos to Univison as it looks to build in Latin American audience
Netflix has accumulated such a large archive of original TV shows that it is now in a positon that it can lease out some of its back-catalogue to broadcast TV companies.
The video streaming company has partnered with Spanish language broadcaster Univison to air Narcos, a semi-biographical drama telling the rise and fall of drug kingpin Pablo Escobar.
Netflix content head feels that the drive could aid uptake in the Latin American market by giving audiences a taste of what it has on offer, Ted Sarandos, said: “Promoting these original shows on Univision is a great way to further reach Hispanic audiences Read full story ›
Source: The Drum
