By John McCarthy

Netflix is looking to bolster its youth appeal by releasing two original series in conjunction with Lego.

Kicking off with a four- episode run of both Lego Bionicle and Lego Friends, Netflix is looking to benefit from the affiliation with the Danish brand which earlier this year admitted was shifting to a media company.

With upcoming series from Dreamworks Studios and more, Andy Yeatman, director of global kids content for Netflix, rationalised the investment in a statement: “Roughly half of our 65m members around the world regularly watch kids content and with the addition of these seven diverse original series Read full story ›

Source: The Drum