By Doug Zanger

Growing up in Boston, one of 9 children, Michelle Cardinal, co-founder and CEO of R2C Group in Portland, Oregon, got the TV bug. Big time. 70s TV, according to Cardinal, was an escape and it was part of the foundation that led her to LA where she began her career as a media buyer in the informercial business. From there, the evolution began — a commitment to continually elevating television marketing and doing something unheard of in the go-go, get-the-quick-hit 90s: helping brands use television to build for the long-haul.

Setting her sights on going big with the likes of Read full story ›

Source: The Drum