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Never mind the bollocks… ‘we are the Sex Pistols of banking,’ claims Virgin Money

on Jun 8, 2015 | 0 comments

By Thomas Hobbs

The cards – which will come in three different designs, including Never Mind The Bollocks branding, and feature customer personalisation details on the back of the card to protect privacy and let the Sex Pistols artwork take centre stage – are part of a wider effort to “disrupt the status quo” of financial marketing.

Lloyd told Marketing Week: “We are proud that we are building a very different kind of bank and this is about so much more than promotion.

“This is about disruptive promotion, backed by a great product set and wider customer-focused attitude.”

Referencing the start of Virgin Money’s recent Read full story ›

Source: Marketing Week