By Noel Young

Viagra is trying a new approach in its TV advertising in the US starting this week : Having a woman encourage men to get treatment when their sex life is a letdown.

For the past few years, AdAge says, Pfizer has relied on “metaphorical ads featuring older gents using horses to get their trucks out of the mud.”

Now for the more direct approach: Having a woman encourage the guys to get treatment for erectile dysfunction.

The new spot from BBDO, New York,shows a woman with a British accent saying: “You know what, plenty of guys have Read full story ›

Source: The Drum