New Atkins looks to dispel misconceptions around the diet with series of animations from 23red
In an effort to dispel misconceptions around the diet, New Atkins has rolled out a series of short animations which look to show the science behind it and how processed foods affect the body.
Created by integrated agency 23red, the animations were hand drawn by illustrator Sim Marriot and use the characters of Bob and Anne to explain the scientific research behind the diet.
“The New Atkins animation is based on recent research which showed there are still misconceptions surrounding New Atkins; that consumers were interested in the diet but wanted to know more; and that the science of the Read full story ›
Source: The Drum
