New Balance eyes Puma’s scalp as third biggest football brand
By Seb Joseph
New Balance is readying a global marketing strategy it believes can resonate with players of all levels and take Puma’s crown as the world’s third biggest football brand.
It will be a tough ask for New Balance to shake a market where brand loyalty is fierce among fans from a young age. But the business is going to give it a go after it rebranded Warrior Sports’ real estate in the sport – kit deals with Liverpool FC, Stoke City, Sevilla and Porto – and set a summer date for its first football boot.
Where the likes of Nike, Adidas and Puma Read full story ›
Source: The Drum
