New Balance launches global brand platform in latest move to catch up to Nike
“Always in Beta” is a promise by New Balance to “relentlessly improve” and “strive for more” as well as focus on inspiring both professional and everyday athletes globally, according to the brand.
It will kick off in the UK on 15 August with a TV, VOD, social and print campaign targeted at health and fitness consumers as well as through an online “Beta Hub” featuring the campaign’s featured athletes.
The ad, titled “The Storm”, was filmed across four continents over four weeks and features global athletes including Miguel Cabrera, Milos Raonic and Aaron Ramsey.
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Source: Marketing Week
