By Jessica Davies

Wimbledon is the quintessential English garden of tennis. From the lavishly flower-strewn promenades and trellises, to the glasses of Champagne and Pimms and afternoon teas, there is no other grand slam like it – even the queuing system is exemplary. Huge effort goes into creating this sense of intimacy and elegance at what has become one of the top four global tennis championships. Yet beneath the surface of the courts, and running through the whole fabric of the tournament, is an invisible current of technology, furiously reshaping Wimbledon for the future.

Juggling its brand mantra of ‘tennis in an English garden’ Read full story ›

Source: The Drum