By John Glenday

A new Barbie advert is aiming to push beyond traditional gender stereotypes by encouraging girls to imagine themselves in non-traditional roles such as a football coach, vet and museum curator.

The heart-warming piece sees young girls act their chosen professions for real before bemused members of the public in a two minute clip whilst hidden cameras record the reactions of onlookers.

Explaining the new ad manufacturer Mattel remarked: “For over 56 years, Barbie has inspired imaginations and encouraged girls on their journey to self-discovery. From Mermaid to Movie Star, Pet Vet to Police Officer, Fashionista to Fairy Princess, Barbie continues to celebrate Read full story ›

Source: The Drum