New forecasts lay out the economic impact of a Brexit for the ad industry
A Brexit vote could cost the UK £70m in adspend growth each year, according to a new report by Zenith.
The economic uncertainty over a Brexit vote has led many within the ad industry to question how the consequences would impact advertising world.
Zenith’s new analysis is based on the UK Treasury and many other financial institutions’ predictions that as a non-EU member the UK would see huge reductions in the flow of trade and investment which are closely tied to the health of the ad industry.
The Advertising Expenditure Forecasts report argues that a lack of growth would have Read full story ›
Source: The Drum
