New Look: ‘Agencies shouldn't be afraid to walk away if they feel their time could be better spent elsewhere’
By Seb Joseph
Agencies need to be respected by clients when it comes to giving them clear briefs but the tightening financial constraints on marketers means that they also need to be able “roll with a couple of punches’, according to a senior marketer at New Look.
Picking an agency can be an arduous and complicated task for marketers, one that doesn’t always Read full story ›
Source: The Drum
