By Sarah Vizard

Speaking on a conference call following its quarterly results yesterday (22 July), Cook said sales of the Watch have outstripped expectations and beat the launch quarters for both the iPhone and iPad. However, he refused to give sales figures claiming it was commercially sensitive information.

Apple previously said it sold 1 million iPhones in their first 74 days after launch in 2007, while it sold 3 million iPads in the first 80 days following its release in 2010. Analyst house Canalys estimates Apple shipped 4.2 million Watches over the quarter, meaning it has outstripped sales of rival devices such as Fitbit Read full story ›

Source: Marketing Week