New report paints a troubling picture for advertisers with ad blocking set to increase
Ad blocking’s popularity will continue to grow and by the end of next year more than a quarter of internet users in the UK will be using the software, according to forecasts by eMarketer.
Its new report has estimated that ad blocking will be used by 27 per cent – around 14.7 million people – of UK internet users by the end of 2017.
Of the 10.9 million people who currently use ad block, eMarketer’s report says 90 per cent do so on desktop and 28 per cent use the software on mobile.
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Source: The Drum
