By Jennifer Faull

Notonthehighstreet is set to roll out a seven-figure campaign using a new strapline as the brand looks to be seen as more than a gifting retailer.

Last year, the brand generated half of its revenue in the two months leading up to Christmas, a figure which Ben Carter – marketing director – told The Drum signified its strong footing in the gifting market.

“We sell much more than just gifting,” he said. “So the aim of the campaign is to start shifting awareness and showcase some of our self-purchase categories and move into a broader arena.”

Strategically, Notonthehighstreet has for Read full story ›

Source: The Drum