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New study shows Millennials ‘snack’ on same newsbrands throughout the day

on Jul 22, 2015 | 0 comments

By John Glenday

Old habits die hard for young people accessing news it seems after research conducted by Newsworks and the University of Bath found that 18-34 year-olds ‘snack’ on the same newsbrands constantly throughout the day.

This limited desire to foray contrasts with a news landscape that is far more diverse than at any other time in history amidst an increasingly cluttered landscape of big media players and lone bloggers.

Generation News found that 74 per cent of 18-34 year olds seek out established newsbrands to obtain a balanced picture with so-called Millennials being far more likely than the baby boomer generation, individuals aged Read full story ›

Source: The Drum