By Doug Zanger

With an eye to establishing themselves as global players on par with some of the world’s top soccer “superclubs,” New York City FC (NYCFC) announced the launch of a new Chinese website and social media presence on Weibo — the only MLS franchise to cast its gaze to China so far. The goal, quite simply, is to generate interest and give fans an opportunity to be rewarded.

“The Chinese community is important to New York City FC as we continue to gain supporters from New York City’s local Chinese groups and increase our global fan base Read full story ›

Source: The Drum