New York Times announces $50m investment in global digital expansion
The New York Times is readying more than $50m over the next three years in an aggressive expansion of its international digital audience to increase revenue outside its US foothold.
Its move to international waters comes during a time of growing pressure on media around the world, which it saw as an opportunity to cut-through and become an “indispensable leader in global news and opinion”, the NYT wrote.
The company announced the investment in an editorial yesterday (14 April), with Times publisher Arthur Sulzberger Jr, chief executive Mark Thompson and executive editor Dean Baquet saying in a memo to employees.
Source: The Drum
