New York Times spikes youth-targeted app NYT Now as it looks to third parties to expand demographic
The New York Times has announced it will pull its app NYT Now from app stores at the end of the month, admitting it did not take off with its target youth audience as the publisher hoped.
Instead, the Times will focus its efforts on third-party platforms like Facebook and Twitter to expand its reach among younger readers.
The app first launched in early 2014, at roughly half the price of the cheapest digital subscription of the Times, with the intention of expanding the paper’s audience to reach a younger demographic.
NYT Now provides a curated list of stories from the Read full story ›
Source: The Drum
