By Minda Smiley

The New Yorker has rolled out a campaign that aims to showcase the eclectic mix of characters that city dwellers are likely to run into during their daily commute.

Created by SS+K, the campaign includes a video (above) that shows a young man rushing to catch his train. Along the way, he bumps into an older lady, watches a businessman get arrested, listens to a violinist perform a song, and walks through a group of campers on a field trip – all before he can finally settle in to his seat and open up the New Yorker on his tablet.

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Source: The Drum