New Yorker creates augmented reality front cover for latest print edition
The New Yorker has adopted a new approach for the latest edition of its magazine by pairing augmented reality (AR) with the print edition to offer readers a unique perspective on the content.
The cover of the latest issue takes the form of an augmented reality (AR) perspective which has been designed by illustrator Christoph Niemann. There are also a number of AR ads spread throughout the magazine.
Mobile technology firm Qualcomm has sponsored the special edition which users can experience by downloading Uncovr, a new AR mobile app from ad agency Uncovr Media.
The AR content is triggered through the Read full story ›
Source: The Drum
