By Noel Young

Newcastle Brown Ale has joined forces with 37 other brands for the Super Bowl, cramming them all into a tongue-cheek advert that pokes fun at the hype surrounding advertisers’ efforts to exploit the popular event.

Instead of shelling out millions of dollars on an ad for next month’s game, the brewer has ingeniously convinced 37 companies to share the cost. Billed as the first crowdfunded Super Bowl advert, Newcastle Brown’s the “Band of Brands” spot follows a couple around a house as they humorously call out each brand, plugging everything from Armstrong Flooring to Beanitos Chips, as logos flash on the Read full story ›

Source: The Drum