NewFronts 2016: Vox goes linear, doubles down on Snapchat
Vox Media made it clear yesterday at its NewFronts presentation that it can offer advertisers more than just being able to reach premium audiences across a collection of top-notch web properties.
Among the announcements, Vox Entertainment (its programming and development division) will be partnering with A+E Networks’ FYI on a new linear show, ‘Prefabulous,’ about prefabricated homes.
The topic of the show is one example of how online trends can impact linear production decisions. “We’re excited to work with FYI to take Curbed’s expertise around the pre-fab housing trend to television – as it is consistently one of the top topics across Read full story ›
Source: The Drum




