By Michael Feeley

Upday, a unique news service borne out of a strategic partnership between leading European publishing house, Axel Springer, and Samsung Electronics has appointed Rooster PR.

With a focus on b2b media relations, Rooster’s remit for upday is to build brand and product awareness and position upday as the industry innovator among the UK media and advertising trade, ahead of the launch of a unique and innovative new mobile advertising offering in June 2016.

Consumer PR will be a secondary focus, with Rooster identifying relevant opportunities in suitable tech titles and columns. Rooster will also take responsibility for the content development Read full story ›

Source: The Drum