By Kyle O'Brien

In a recent post on its website, ratings giant and market research company Nielsen noted that this election season posted a huge spike for news radio formats. This may be no surprise, but the buzz for news radio is staying strong.

While it may be premature to say that listenership will remain high, so far into 2017, there is still reason to believe that the current administration’s actions may lead people to stay active on the format.

With radio still reaching 93% of US consumers each week, according to Nielsen’s latest Comparable Metrics Report, the company Read full story ›

Source: The Drum