News UK, Mail Newspapers, Telegraph, Guardian and ESI Media to fund cross-industry automated transaction system
National news publishers News UK, Mail Newspapers, Telegraph Media Group, Guardian Media Group and ESI Media have joined together to launch an automated system to simplify the transactions process between publishers and agencies.
The Publisher Advertising Transaction System (PATS) has been created to counter complications in monitoring the ad booking process. The growth of digital has increased the number of channels through which advertisers book space, making it more difficult for publishers and agencies to track the booking and transaction process. The system will streamline the bookings process for both digital and print, and provide real-time information.
The platform, backed by the Read full story ›
Source: The Drum
