News UK to launch native advertising arm spearheaded by Sunday Times editor Tiffanie Darke
News UK is to launch a native advertising-dedicated division, which will be spearheaded by Sunday Times editor Tiffanie Darke.
Darke will step down from her role as editor of Style magazine to head up the new unit, which has been created to help brands deepen their engagement with the Sunday Times and The Sun’s audiences via commercial tie-ups.
Darke is now in the process of recruiting a team for the unit, which will launch in the next few months.
Newspapers must be continuously seeking new and “inventive” ways to help brands engage with their audiences, according to Darke.
“Just as newspapers have been quick Read full story ›
Source: The Drum
