News UK’s chief customer officer reveals how the media group is wrestling back control of the customer experience
News UK is one of many publishers exploring how it can keep hold of the customer experience amid the encroachment of technology companies like Facebook and Google. The publisher’s chief customer officer Chris Duncan opened up to The Drum about how it plans to make that shift a success.
Duncan’s refocus from a chief marketing officer to a newly created chief customer officer role at the turn of the year meant the addition of audience insight and analytics responsibilities. The switch was emblematic of the media group’s push to be less commercially dependent on advertising and instead seek out new revenue Read full story ›
Source: The Drum
