News UK’s in-house agency Pulse Creative launch first campaign for Euro 2016
News UK’s recently formed in-house agency Pulse Creative has launched its first campaign for the Sun, which will feature live reactions to Euros matches on digital screens across the UK.
In a newspaper first, Sun writers will provide headlines and updates generated in real-time across the 700 digital screens across the UK and Ireland, reacting live as action happens.
The ads have been placed to reach fans at home, on their way to the game and in key football environments via road, rail and pub digital advertising. News UK claims the campaign is expected to reach 47 million people.
Source: The Drum
