News UK's native advertising launch is an 'editorial u-turn', new head Tiffanie Darke admits
News UK’s move into native advertising required an “editorial u-turn” for the publisher, according to the unit’s newly appointed head Tiffanie Darke.
Speaking to The Drum after the announcement last week of a new commercial content unit, Darke – who will step down from her role as Style editor to drive the launch – admitted that News UK had moved into the space a bit later than other publishers, but said the advantage for the publisher was the ability to learn from mistakes already made in the space.
Previously, the publisher has focused more on its paywall subscription strategy to fund Read full story ›
Source: The Drum
