Newspaper industry expects new cross-platform audience measurement system launch by 2016
The UK’s newspaper industry should have a new system of measurement that stretched multiple platforms ready for use by early 2016.
The timetable comes after the launch of a review into current audience measurement metrics announced during the summer and a formal request for proposals (RFP) will be published on 31 October 2014 inviting research and data analytics businesses to bid to supply a new measurement system. The deadline for submissions is 5 December with a view to trialling the new system from mid-2015.
The process was initiated by the Newspaper Publishers Association (NPA) and organisations such as the PPA, Read full story ›
Source: The Drum
