By Seb Joseph

Newspapers’ attempts to convince advertisers to pay more for engaged readers in the face of ongoing print declines have been bolstered after the latest ABCs showed record digital gains for the likes of the Guardian, Trinity Mirror and The Independent.

Publishers are pivoting content around a broader breadth of online channels, spanning social media through to mobile, in the hope of pulling in new readers. It is taking advantage of readers’ shifts to the screen, paving the way for publishers to make enough from digital to make up for print losses.

Strategies now mainly fall into two camps; those that chase huge Read full story ›

Source: The Drum