Neymar most valuable World Cup player for brands
Brazilian footballer Neymar Junior tops the list of the World Cup’s most valuable players when it comes to delivering return on investment for existing sponsors or enticing prospective new ones, according to a MediaCom report.
The agency’s business science team analysed player performance statistics, provided by Opta, to show which individuals shone on the field, combined with UK TV viewing figures revealing the most watched teams by a British audience.
MediaCom then assigned every player with an individual sponsorship value ranking.
Neymar scooped the top spot thanks to his four crucial goals and successful pass rate, in addition to Brazil receiving the second Read full story ›
Source: The Drum
