By Tony Connelly

The NFL has deepend its ties to Snapchat by becoming the first sports partner to sign up to new feature Story Explorer, which will promote user generated videos to give a unique perspective on the action.

Building on Stories – user generated videos from a particular location or event – Snapchat Stories Explorer adds the option to swipe upward and see more videos from the same event. The mixture of fan-shot footage and official NFL footage will be curated by Snapchat’s custom technology and offer a number of different vantage points on the action.

The agreement builds on the partnership created in Read full story ›

Source: The Drum