By John Glenday

The National Football League (NFL) has amended its advertising policy to allow TV commercials for distilled spirits to be aired during the upcoming 2017 season.

Under revised guidelines the league will permit up to four 30 second spots promoting strong alcohol per match, with no more than two adverts allowed in any one quarter or during the half-time break.

The move will affect all four of the NFL’s television partners; ESPN, Fox, CBS and NBC – each of whom will also be allowed to run two additional spots in their respective pre Read full story ›

Source: The Drum