NFL makes move to drive up TV broadcast deals and digital subscriptions outside the US and Europe
The National Football League (NFL) is stepping up its efforts to expand its international TV broadcast portfolio and subscriptions to its digital platforms outside the US and Europe.
Brazil, Pan-Asia and the Middle East have been targeted as “priority global markets” where the league wants to strike new commercial broadcast deals ahead of the 2017 season.
To help market the assets, the NFL has partnered with Perform Group in a multi-year strategic media relationship which will market the league to over 100 countries and territories.
The digital sports content and media group will strategically sell live game TV rights Read full story ›
Source: The Drum
