By Tony Connelly

The NFL UK has appointed sport and entertainment consultancy, Clifford French, to help drive its rapidly growing presence in the UK through a new campaign focused on talent and influencer partnerships in the UK.

The London-based agency has been appointed on a nine month contract and will immediately begin work on a season-long programme focused on creating content which will increase engagement with fans.

The campaign will focus on key stages in the NFL season such as the season kick-off next month, the three International Series Games in London in October, Thanksgiving, the Playoffs and Super Bowl.

During these Read full story ›

Source: The Drum