By Mairi Clark

The National Farmers Union has handed S3 Advertising the entire national account for its brand.

Wales-based S3 Advertising was originally hired to work on a Wales-specific campaign for the NFU, however the union has now decided to get the agency to roll out its ‘We’ve got your back, farmer’ campaign across the UK.

The primary aim of the NFU campaign is to drive membership by making farmers in the UK feel as though the NFU is the only choice for them and communicate the message that it can help them support and achieve successful, sustainable farming.

The campaign – which will span digital, Read full story ›

Source: The Drum