By Jennifer Faull

The NHS Blood and Transplant department is once again using Valentine’s Day to land a tricky message about organ donation, this time hoping to raise awareness of donating to while you’re still alive.

The NHS ran a similar campaign last year, taking a humorous approach to solving the problem of registering and talking about your own donor wishes.

Called ‘Better Left Unsaid’ the work from Aesop Agency exceeded expectations and so the creative shop was asked to take on the challenge to raise awareness of living donations.

In just three weeks, the team led by Aesop creative directors Stephen Lynch and Read full story ›

Source: The Drum