By Gillian West

NHS Health Scotland and the Scottish Government have joined forces with Leith to launch a new campaign urging women to ‘stop fannying around’ and get a smear test.

The creative, which aims to highlight the importance of attending routine smear tests, features a flower that bears striking similarity to a vulva and confronts one of the key barriers proven to put women off attending routine smear tests – embarrassment.

“Six women are diagnosed with cervical cancer every week in Scotland and a smear test can help detect cells that could turn into cancer. But we know from research Read full story ›

Source: The Drum