By John Glenday

The UK government is to coral a new generation of health and fitness apps together under the NHS banner, with the aim of encouraging GP’s to prescribe them to patients seeking to improve their health.

The strategy would see approved smartphone apps given an NHS kitemark to encourage take-up, offering an ever expanding range of services from diet and exercise tracking, fitness coaching and even monitoring blood sugar levels.

To be rolled out as part of NHS England’s Health and Care 2020 programme the initiative will permit approved developers the opportunity to make use of the NHS logo.

Tim Kelsey, national director of Read full story ›

Source: The Drum