By Natan Edelsburg

March just began and the TV upfronts season is already underway. Yesterday Nickelodeon held its upfront in NYC. Attendees included President, CEO and Chairman of parent company Viacom, Philippe Dauman and COO Thomas Dooley. Nickelodeon President Cyma Zarghami kicked off the event telling the audience, “we are back on top, and I can confidently say, we have plans to keep us there.”

They started by announcing that they rebranded their ad business as Nickelodeon Velocity to be part of the Viacom Velocity machine. As Found Remote has covered exclusively, this includes access to Echo, a social tool built Read full story ›

Source: The Drum