By John Glenday

Performance management specialists Nielsen have released a set of new ‘Social Content Ratings’ a standardised third-party measurement of conversations taking place on Twitter and Facebook regarding video content on TV and streaming services.

The new metrics are an expansion of the Nielsen Twitter TV Ratings and form part of a strategy to provide a full spectrum service across all social channels, with Instagram next in line for the treatment.

In practice this will aggregate conversations including public posts as well as those shared with friends and followers, in addition to wider engagement through functions such as ‘likes’, retweets or shares to Read full story ›

Source: The Drum