Nike chief executive, Mark Parker, predicts $50bn in revenue by 2020 thanks to a huge growth in its women's business
Nike has announced ambitious revenue targets of $50bn by 2020 as it banks on increased sales from women and the growing popularity of running.
The world’s largest sports company laid out its 5 year targets during an investor meeting at its world headquarters in Oregon.
The company’s chief executive, Mark Parker, asserted that Nike would reach the $50bn mark by doubling its women’s business to £11bn in revenue and increasing online sales sevenfold to $7bn.
In an interview with Bloomberg Parker said the growth in its women’s business was not just a fitness trend but a “lifestyle shift” which signified that “active apparel Read full story ›
Source: The Drum
