By Rebecca Stewart

Nike has been named the most popular high street fashion brand on Instagram, coming out above Forever 21, Adidas and Topshop.

The sports giant has more than three times as many followers as its closest rival, H&M, according to data from social analytics firm Iconosquare, which has measured the total follower count and growth for more than 60 brands across April and May.

In terms of high street retailers Nike won the grand slam with 72 million followers, making it the fifteenth most popular Instagram account in the world. The brand is particularly active on the Facebook-owned Read full story ›

Source: The Drum