Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Nike has opened a shoe-shaped running track that lets people race themselves

on Aug 18, 2016 | 0 comments

By Charlotte McEleny

Nike has created a pop-up running stadium in Manila, Philippines that allows people to race themselves via LED screens.

The 200 foot long race track has been launched to promote the Lunar Epic trainer and has been specifically shaped like the sole of the shoe.

The track has also been fitted with LED screens along one side. Visitors are invited to run one lap, with their lap time being logged. They then re-run the track, racing against themselves via a projection on the LED screens.

The ‘Unlimited Stadium’ running track, which was created by BBH, takes over a city block in the centre Read full story ›

Source: The Drum