Nike lets fans merge their faces with Cristiano Ronaldo on Snapchat as it extends 'The Switch' push
Nike is harnessing the power of Snapchat to extend its already-popular Euro 2016 campaign via a special filter that lets fans merge their faces with Cristiano Ronaldo.
The brand dropped a five-minute long ad yesterday dubbed ‘The Switch’ which sees Portugal forward experience his very own ‘Freaky Friday’ moment when he crashes into a young England fan and they swap bodies, and lifestyles.
‘The Switch’ video has clocked up over nine million views on YouTube since launching yesterday (9 June) and is running under the strapline ‘Spark Brilliance’ to show football lovers how one moment can change everything.
Building Read full story ›
Source: The Drum
