By Rebecca Stewart

Nike has unveiled a powerful campaign designed to champion women in the Middle East and challenge stereotypes.

The bold creative centres around the question ‘What will they say about you?’ and features five successful female athletes cherry picked by Nike from a range of fields.

A subtitled version of the colourful film has been shared by the brand on Twitter, and sees women from a range of fields including Parkour trainer Amal Mourad, boxer Arifa Bseiso, singer Balqees Fathi and boxer Arifa Bseiso showcasing their skills. Figure skater Zahra Lari also takes a starring role.

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Source: The Drum