By John Glenday

Sportswear brand Nike has unveiled their new Manchester City home kit for the 2014/15 season ahead of the opening of the Coty Football Academy in East Manchester.

The field blue outfit, with navy blue accents, bears the statement ‘We are City’ and is designed to embody the club’s spirit of innovation whilst also accommodating the brands signature design details.

Several technological innovations have also been woven into the new shirt; including Nike Dri-Fit which draws sweat from the wearer’s body via custom ventilation holes, from where it can more readily evaporate.

Nike also employed 3D body scanning technology to create as good a Read full story ›

Source: The Drum